Don’t be deceived by his ever-so-serious headshot Matt is truly a fun, open-minded, hippidity-happen’ kind of dude…he has to be, since he’s the lone-ranger in Our Team with 7 women! Smile Matt, Smile Just kiddin’ Honestly, I really think the only reason he puts up such a “serious look” is to take away from his darlin’ baby-face of a youngon’ (hey, its the mom, older-sister in me, after all I call my brothers “baby bros” and they are 31 and 26-years young. I know Matt is somewhere in between…still a “baby” in my eyes!)

But on a very serious note: when Matt starts typing, his words mean “business”! He’s powerful: in content for the reader’s eyes, and juicy for the search engine spiders to suck on! I’ve been following Matt’s blog for months, and loved his diplomatic-style, engaging-grace and authoritative-tone, that he was the very first person I personally asked to join my Team as my back-up for my freelance writing services. And girl, for Search Engine Optimized copywriting, a thing I’ve never mastered…now We don’t have too, because we have Matt one email away.

I asked Matt to specifically write on this critical topic, because

(1) he lives by these words, and

(2) I believe *you* will be shocked, intrigued, and even relived to read his results!

So, please welcome Matt with your comments, thoughts and you pick: ‘no way!’ ‘really?’ ‘how?’ ‘you’re totally kiddin’, right?’ P.S. The Copywriter’s Crucible is 13-months young! Congrats Matt for all your success, your writing skills and abilities greatly deserve all your rewards and much more–like clients

Why One Post a Week Can Be Better than Three

When starting a new business blog, people often ask, ‘how many times should I post each week? Is once enough, or should I be hammering out as many as I can?’

The answer revolves around what it is that will persuade visitors to become subscribers – and that is unique content of value.

The best blogs are those which educate their readers, and provide them with fresh, valuable insight. A business blog can be entertaining, but it should also be teaching your readers about you and your business. It’s your own shop window for showcasing your knowledge, expertise and the quality of your service.

Creating quality posts takes time. You first have to compile your research and notes, and then present it in a way which is engaging, unique and interesting to your reader. However, if you keep your posts up to a high standard then they will eventually attract links from other bloggers, and build up your legion of loyal subscribers.

Writing high value posts can be time consuming. If you’re self employed, or a small business, then you simply won’t have the time to create them on a daily basis. It’s in these cases that posting once a week is better than every other day because it’s all about quality – not quantity.

Some SEO expert might tell you that you need to write several keyword rammed posts a week just so the search engines will pay you any attention. In my experience once a week has worked just fine.

If you Google copywriter you’ll find my blog, ‘The Copywriter’s Crucible’, on the first page. I only post once a week, but was able to get on page one because people felt I was providing them with content of value and rewarded me with back-links. And as every SEO expert knows, it’s back-links which are the magic ingredient for getting to the top of Google.

With consumer mindsets now averse to advertising and marketing messages, it has never been a better time to start thinking about selling through education. So make sure your posts are well researched, unique and engaging, and you’ll be maximizing the power of your blog to market your business.

Now, doubt fret just yet…I will not limit myself to 1 post a week, but; not daily (as I’m been cutting out the past couple months…definitely. After all, even in Blog MasterMind they (Yaro & Daniel) recommend at least one pillar post a week. I actually shoot for 3, but even then, Yaro & Daniel cautions me not to burn-myself out…talk about great mentors, huh?

So in essence, Matt is doing his pillar post and gaining the rewards without having to do anymore. Wanna be like Matt!? Just hire him today! [Don't forget to them where u found him ]

Hmm…I wonder how long this guest post will hold up for us while, yes, I’m on bed rest…

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Posted on July 17th, 2007 by Ponn Sabra
Filed under: Blogging