Want Targeted Marketing? Use Online Press Releases

Utilizing Online Press Releases Part II: Targeting My Ideal Reader!

Want to reach your target market/reader/subscriber right now?

Bloggers *must* add online press releases to their internet marketing arsenal now!

Consumer/YOU* = Target blog reader, RSS subscriber

Who is it written for?	Consumer*
Voice	Thought-leader Friend/colleague Mentor
Tone	How can I help YOU*? Realistic and appealing
Format	WHO: YOU are, your needs, desires, problems, concerns and issues WHAT: Can I do for YOU? WHEN: YOU are ready, YOU can try our free samples, free offer, free gifts, free blogposts, free ezine, free RSS subscription, free eCourse, free eReport, free eBook, etc. WHY: YOU are important and critical for Our Success; because only with YOU will WE succeed together! HOW: Can I assist YOU? Contact information is embedded in anchor text links with is subliminal, and below in “contact information” which is less unobtrusive.

I* = (You) the Producer, blog author/publisher, marketer.

Who is it written for?	Journalist
Voice	Leader only through titles, years of experince and level of education, while good and necessarily, its Authoritative
Tone	What can I* do for you? Dictated, “edgy, trendy, and sometimes sensationalized” to grab the Journalist’s attentions
Format	WHO: Am I? WHAT: Do I do? WHEN: Am I available for you? WHY: Am I doing X,Y,Z (this event, this product or service) HOW: I can be contacted. The whole press release is geared towards “I” and ends with “Me”, not YOU*. After all, this is how I get the attention of traditional offline media.

Ready to get started?

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