Why One Post a Week Can Be Better than Three
Don’t be deceived by his ever-so-serious headshot 
Matt is truly a fun, open-minded, hippidity-happen’ kind of dude…he has to be, since he’s the lone-ranger in Our Team with 7 women! Smile Matt, Smile 
Just kiddin’ Honestly, I really think the only reason he puts up such a “serious look” is to take away from his darlin’ baby-face of a youngon’ (hey, its the mom, older-sister in me, after all I call my brothers “baby bros” and they are 31 and 26-years young. I know Matt is somewhere in between…still a “baby” in my eyes!)
But on a very serious note: when Matt starts typing, his words mean “business”! He’s powerful: in content for the reader’s eyes, and juicy for the search engine spiders to suck on! I’ve been following Matt’s blog for months, and loved his diplomatic-style, engaging-grace and authoritative-tone, that he was the very first person I personally asked to join my Team as my back-up for my freelance writing services. And girl, for Search Engine Optimized copywriting, a thing I’ve never mastered…now We don’t have too, because we have Matt one email away.
I asked Matt to specifically write on this critical topic, because
(1) he lives by these words, and
(2) I believe *you* will be shocked, intrigued, and even relived to read his results!
So, please welcome Matt with your comments, thoughts and you pick: ‘no way!’ ‘really?’ ‘how?’ ‘you’re totally kiddin’, right?’ P.S. The Copywriter’s Crucible is 13-months young! Congrats Matt for all your success, your writing skills and abilities greatly deserve all your rewards and much more–like clients
Why One Post a Week Can Be Better than Three
When starting a new business blog, people often ask, ‘how many times should I post each week? Is once enough, or should I be hammering out as many as I can?’
The answer revolves around what it is that will persuade visitors to become subscribers - and that is unique content of value.
The best blogs are those which educate their readers, and provide them with fresh, valuable insight. A business blog can be entertaining, but it should also be teaching your readers about you and your business. It’s your own shop window for showcasing your knowledge, expertise and the quality of your service.
Creating quality posts takes time. You first have to compile your research and notes, and then present it in a way which is engaging, unique and interesting to your reader. However, if you keep your posts up to a high standard then they will eventually attract links from other bloggers, and build up your legion of loyal subscribers.
Writing high value posts can be time consuming. If you’re self employed, or a small business, then you simply won’t have the time to create them on a daily basis. It’s in these cases that posting once a week is better than every other day because it’s all about quality - not quantity.
Some SEO expert might tell you that you need to write several keyword rammed posts a week just so the search engines will pay you any attention. In my experience once a week has worked just fine.
If you Google copywriter you’ll find my blog, ‘The Copywriter’s Crucible’, on the first page. I only post once a week, but was able to get on page one because people felt I was providing them with content of value and rewarded me with back-links. And as every SEO expert knows, it’s back-links which are the magic ingredient for getting to the top of Google.
With consumer mindsets now averse to advertising and marketing messages, it has never been a better time to start thinking about selling through education. So make sure your posts are well researched, unique and engaging, and you’ll be maximizing the power of your blog to market your business.
copywriter copywriting freelance writing services writingNow, doubt fret just yet…I will not limit myself to 1 post a week, but; not daily (as I’m been cutting out the past couple months…definitely. After all, even in Blog MasterMind they (Yaro & Daniel) recommend at least one pillar post a week. I actually shoot for 3, but even then, Yaro & Daniel cautions me not to burn-myself out…talk about great mentors, huh?
So in essence, Matt is doing his pillar post and gaining the rewards without having to do anymore. Wanna be like Matt!? Just hire him today! [Don’t forget to them where u found him
Hmm…I wonder how long this guest post will hold up for us while, yes, I’m on bed rest…
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Posted on July 17th, 2007 by Ponn Sabra
Filed under: Blogging
Your right - it is a very serious photo. I kept closing my eyes every time the the flash went off and this was the only one where I had my eyes partially open. Attempt number three tomorrow I think - and without such a bright flash. Otherwise I’m going to get creative with photoshop.
[…] follows on from a post I wrote, this week, for Empowerwomennow.com, in which I discussed how investing time in one thorough post a week can be more effective than […]
He kinda looks like Hugh Grant. xD
It is nice to come across some refreshing and sober advice. I feel like so many people believe more is better. I think that the web is ultimately ruled by quality. The better the quality the more respect you are going to get the more people are going to notice you.
Have you checked out Postiecon? It is all about how to make that blog work and be of quality.
Saul - if you’re interested in some further reading to reinforce your point, web usability guru Jakob Nielsen recently wrote an article along the same lines:
http://www.useit.com/alertbox/articles-not-blogs.html
Although I dont agree with everything he said - there’s still value to be had in commentary, linking and sharing news - he makes a very valid point on how better quality content is what differentiates yourself from the competition.
Matt
@Matt,
yay, yay…excuses my dear
@Jenny,
hee hee. Yes, I see the similarities too
@Saul,
1st: Nice to meet, thnx for stopping by with a great comment. I’ve always been about “quality” over “quantity”…I was dragged the other way for a bit…but, I saw my stats drop b/c it was obvious that I was putting ‘filler posts’.
Please follow Matt’s blog, I just love it…he educates & empowers me with every well-thought-out written word.
Hmm…Postiecon? Interesting…as for the speakers, I know Lena and KristiT, personally/professionally. They’re great. SheFinds is awesome, I’ve been on their mailing list since she first opened online.
I have not yet gotten into PPP, have you? What’s your experience? Hmm…looks like I want a guest post on this topic!
@Matt,
While I haven’t read the entire article, with my quick perusal, your message and example is definitely something I believe ALL bloggers need to read! In my travels, I found out a colleague stumbled your post.
Thnx Matt
@Ponn
I have not gotten into PPP much, but I know that people have enjoyed utilizing it and have found it to be a positive experience.
I know that Postiecon is gonna be good and that there are some good voices speaking at it. Check out the PPP website.
I think a guest blog on the topic would be great. What is interesting is that the quality thing does not fall away in relation to PPP either. If you post junk, you are gonna get junk responses. The community is the ultimate judge, and it is a harsh, but honest, judge.
There’s a glut of information on the internet today, and I agree that the only way to rise to the top is to distinguish yourself from the mediocre and downright low-quality content that proliferates by penning exceptionally well-written, thoroughly-researched, authoritative, professional-sounding, thought-provoking, and emotionally engaging copy that will cause readers to leave your site feeling as if the time spent there was worthwhile.
This doesn’t mean that you may not post pertinent news, provide useful links, or offer relevant commentary, to the extent that these would prove helpful to your readers. What it does mean is that, whenever you make a decision on what content you will provide, uppermost in your mind will be fulfilling your responsibility of providing value for your reader.
Thanks for an enlightening post! I found the concept of rising in search engine ranking without being required to write daily blog posts a fascinating one!
Regards,
Jeanne
[…] details explaining to visitors where they are and some nice comments I found on other sites (thanks Ponn Sabra at Empowerwomennow.com, Sara Scott at Smallbizpod.co.uk and DIB Marketing for your generous words). I’ve placed the […]
Jeanne - you’ve knocked the nail on the head. Dont write for the search engines but for the reader. Getting backlinks from good quality sites seems to be constantly increasing in significance over just keywords; the only effective, longterm way of attracting them is providing content that people want to share with others.
The fact that you took the trouble to leave such a long comment also emphasises the level of engagement you can create with readers if they appreciate your posts.
Thanks,
Matt.
[…] point: It all comes down to “quality” and not “quantity”– With a caveat: From You! [Or, me…in this example!] It comes around to “my […]