Click here for the Webcast page, and get ready to listen live today at 5pm EST! If you can’t make the call, transcripts will be made available.

Branding is the the ability for a company to be associated with marketing images, such as logos, labels, taglines, key messages, etc.

Personal Branding, however, is the ability for a person and/or their careers, professions, etc. to be packaged into a “brand”. Successfully “branding” yourself personally or as a business entity allows one to become more noticed, attracted and hired; often referred to one’s Unique Selling Proposition (USP).

Internet branding, most often associated with “corporate Internet branding” is when a company takes their brand (logos, labels, tag-lines, images, key messages, etc.) and utilizes the Internet to deepen their customer relationships. By creating a real-time consumer/user-generated community, a company can interact directly with their customers. This helps establish a more personal experience for their customers thereby creating greater loyalty, respect and trust as a thought-leader in their specific industry. The more approachable and personable a company is by servicing your customer’s needs and desires, the higher a return on their marketing investment. Assuring the best online experience includes but is not limited to a company’s ability to have a website/blog that download quickly, the ability to offer excellent real-time customer service, having easy navigation (site map) and a clean design; while promoting your USP and offering protection of customer’s privacy.

Therefore, Internet Branding for a Small Business Owner is the ability to take one’s Personal Brand online and strategically create a user-generated community around you (the small business owner) and your company.

Key words = You (the small business owner) and Your company.

Having a Strong Personal/Small Business Owner Internet Brand translates to your ability to be recognized and noticed widely throughout the Internet. Therefore, Internet Branding includes but is not limited to your ability to capitalize on link-popularity, Google PageRank, having high search engine, alexa and/or technorati (blog) rankings, so your internet branding/marketing efforts attract your most ideal customer.

Internet Branding simply means any and all the internet marketing techniques you utilize to harness the power of your Personal Brand, while creating a following (readers, subscribers, customers) who are actively involved in the growth, development and success of you and your business.

Since many of the Internet branding techniques are easy to use, implement and are highly-economical, I feel small business owners are well-positioned to develop their Internet Brand comparable to any other company/corporation coming online for the very first time.

You are one single small business owner, and you have the ability to create an online user-friendly experience that your own customers may not even know they are contributing to your user-generated community because they are simply having fun and ease to communicate directly with you and your Internet brand.

• For example, when a customer comments on your blog, their sole interest may be in sharing their own thoughts based on your well-informed and articulate article prompted them to start a dialogue with you. Meanwhile, their comments, recommendations, suggestions can be used for your market research and product development purposes.

• Another example may be when one of your friends in any of the social bookmarking sites you are a member of, may simply “bookmark” your webpage/blogpost simply because she/her felt its worth sharing with other friends. By sharing your article/blogpost, they in turn are creating a “viral campaign” that brings traffic to you, your excellent article, and your business as a whole.

As I shared above, there are hundreds of internet marketing techniques you can utilize to harness the power of your internet brand; but after 3 years creating my Name-Brand-Blog , understanding the power of one solidified Internet Brand with your images, and staying true to you & your business (such as my very first blogpost, Meaning of Ponn), I learned through much trial and error that the Top 5 Internet Branding Techniques guaranteed to catapult your search engine rankings in your target market (keywords & phrases) today are:

1. Article Submission.
2. Blogging.
3. Social Media/Networking/Bookmarking.
4. Search Engine Optimized Online Press Releases.
5. Joint Venture Partnerships.

I will be a guest for FemalePreneurs.com discussing ” Internet Branding: Giving You the Online Visibility and Profitability You Deserve”

To participate in the Webcast you can register here.

Date: Thursday, October 11th, 2007
Time for the call: 5pm Eastern (NY time)
(That’s 4pm Central, 3pm Mountain, 2pm Pacific, 10pm GMT;
Australia & NZ: Friday approx 7to11am depending on city)

We will discuss:

1. Article Submission. Positioning you as an expert even before you have your own website/blog up & running.

2. Blogging. Bringing conversations to your expert voice, tone & personality

3. Social Media/Networking/Bookmarking. Web 2.0 was made for Woman!

4. Online Press Releases. What are they? Why are the important? How easy you can do it yourself!

5. Joint Venture Partnerships. Generating & Capitalizing on word of mouth marketing & viral buzz!

Jan will be interviewing me based on the above format, and then we’ll be opening the call to Question & Answers at the end–so please come join me us and try to get your questions answered live…a free call is much cheaper than my $175/hour consultation fees

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Posted on October 10th, 2007 by Ponn Sabra
Filed under: Internet Branding