Conumer-Generated Marketing defined by Wikipedia is

Consumer Generated Marketing is when average people create advertising for companies. This can include images, video, blogs, etc. Examples include Diet Coke and Mentos videos, the I’ve Got a Crush On Obama video, Star Wars fan films. The content in CGM is obviously brand based or brand focused user-generated content.

I’m curious what your thoughts are in the below 2 questions and my short-concise answers shared:

• What is the impact of CGA (consumer-generated advertising) and CGM (consumer-generated marketing) on today’s consumers, compared to traditional advertising?

As a freelance writer/entrepreneur for over 10 years, I have extensive experience utilizing offline advertising, such as monthly newsletters, bi-weekly postcards, business cards, expos, etc. Web 2.0 consumer (user) generated advertising allows the consumer to become involved in the discussion which solidifies their purchasing power and gives them the ownership to their personal research for the products and services they are buying.

• What are the risks/benefits for the brands involved?

I believe the risks and benefits are one of the same: transparency of the business owners and their companies allows the consumer to view their personal and personable side which makes them more approachable; thereby translating into higher sales conversion, due to the consumer’s perceived customer service.

One-tip/thought to share:

I believe static websites are dead because when used correctly a blog is simply utilizing a contact management system/platform (such as WordPress) to give you the online presence you need as a small business owner, which allows you to build the user-generated community, and is MUCH easier, cheaper, faster way to update, search engine optimize for keywords and phrases, and syndicate your web pages (blog posts) which is critical to targeting a website’s ideal reader, subscriber, client or customer.

Of course, I can elaborate…but that’s what I’ve been sharing most recently in all my Internet Branding posts and how to build an user-generated community around you, your biz & products or services Online!

Now, its your turn to share your thoughts, disagreements, agreements, concerns, etc. and let me know what or how you want me to elaborate on this critical internet branding/marketing concept

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Posted on October 20th, 2007 by Ponn Sabra
Filed under: Internet Branding, Online Networking