All my recent talk about ezine list started at Lars-Christian’s blog. ..I just can’t find the post. Then, I continued to share my experiences in the comments of Dawud’s post here, and will answer his question “how?” in this post.

Just last night I was interviewed at Peopleized , and I’m quite bummed because I thought I’d have the full interview in my profile with the interviewer’s name and my answers…maybe she has to approve it first…hmm…I just dunno.

Fortunately, I did copied and pasted my answer to her question,

“Do you have any tips for publishing or marketing my ezine list? (paraphased)…

Only now do I feel like I have some great insights to share on this very topic because of this #1 fact:

I’m proud to share that since my blog move from blogger to WordPress on March 15, 2007, I have a 0% unsubscribe rate for my ezine. In June I had 232 subscribers, and my web developer just reported that I now have nearly 1300!

So, here are my tips:

a. Practice what you preach.
Do *not* share your list with anyone! Respect everyone’s privacy!

b. Honor your word.
I promote my ezine as a “monthly” ezine. I send one email a month. I have sent more emails before, but since March, I’ve only sent one per month.

c. Treat each subscriber Special!
I write one unique article for my ezine, that I do *not* publish anywhere else. Not on my blog, and I have not yet sent any of my ezines since March to article directories either.

d. Be Unique!
My ezine’s title is “Empower ME Now Tips”. I give them thought-provoking, empowering tips in my own voice, tone and format. I have not strayed away from this format; and each and every month, I’ve received personal emails from my subscribers expressing thanks, sharing how timely my advice was, or how they look forward to my “unique” tips.

e. Don’t Grow Big Just to Sell Out!

• Basically: Be Consistent with whatever you do. When you’re going to try something new–test & track!

• This is one of my biggest discussion points I’m presently sharing with fellow internet marketers colleagues of mine.

First, if you promote and review products, services etc. on a regular basis; and send out daily, weekly ezines from the very start when your list is small; then to continue when you are big should not be an issue.

• If however, you’re growing your list with the above stated tips; and once you’re list is big; and then feel it’s a “good time” to start promoting and “selling” every single program you can to get a cut of the affiliate check; it’ll be an obvious and most likely not appreciated.

• Again, with everything online you need to ‘test’ and ‘track’ every marketing action you participate in.

• This is a touchy situation, because I became an instant amazon.com best-seller with my debut book “Empowering Women to Power Network”. I feel indebted to reciprocate the favor if and when asked.

• It’s those who abuse this powerful marketing tool that gives ezines a bad wrap some times.

f. Offer a great incentive to join your ezine.
Presently, I’m running my unique partnership with PRWeb.com of a free $200 Premium Press Release.

g. Give a free eReport.
There are ton you can get for free, but if you can write one yourself the better for your brand!

Here’s mine “Make Money Online: How You Can Too! The Top 10 Tips How I Made Money Online When I was Offline for 11 Months”.

[Side note: it is outdated...need a new one ]

Interestingly, many people sign-up for the free PDF, but many will not even open them.

f. Hook ‘em with a great sample of your ezine.
Offer a 7-day eCourse autoresponder. Online copywriters have tested this, and 7-days is the optimal size.

Mine is a FREE sample of my best-selling book’s most popular chapter “The Empowerment Equation for Success” eCourse.

g. Market, cross-promote, and joint venture partner within your niche/target market!
This will help the online buzz go on!

How did I get SO many subscriptions? Powerful Networking my dear! I have one Joint Venture who singly given me over 1000 subscribers in less than 6 weeks!

(New tips not added in my interview)

h. Write to One-Person!
Write in first-person to one singular person. I always write “me” to “you” as woman. When I must; I write “your/yours
and “ours” (being the 2 of us), and “her” or “one” another.

i. Welcome an open discussion, dialogue, conversation.

Always ask for “your thoughts, suggestions, recommendations, critiques”.

Did I rub you the wrong way?

j. Stay human–personal.

Make necessary apologies, remain humble, and be empowered. Share the “moment” as if we’re sitting over tea right here-right now!

k. Keep Your Optin Box in a prime spot.

The best-spot is the upper-right hand corner…I’m a bit off in this layout. But, its being corrected in our new layout

But, come on…its hard to miss my optin box, eh?

l. Have a separate dedicated static “sales” optin page.

Yes, Mine is Strategically called “Free Gifts”. The day we changed the title from “Home Page” to “Free Gifts”, subscriptions have seen a daily steady increase!

m. Stay tuned…

I’m sure I’ll add more; since I’m still *not* thinking well…I’m *not* off bed-rest yet

n. Haven’t signed-up yet? Tell me why below!

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Posted on July 28th, 2007 by Ponn Sabra
Filed under: Empowerment, Internet Marketing, Online Networking